Marketing manager résumé example (US, B2B)

A complete résumé for a fictional marketing manager, on US Letter in the Sidebar template, with notes on why it works.

Jordan Castillo

B2B marketing manager

Summary

Marketing manager with ten years in B2B SaaS, currently leading a team of four across demand generation, content and lifecycle email. Strongest in paid search, account-based campaigns and building reporting that sales trusts.

Experience

Marketing Manager, Summitline Software

Denver, CO | Jan 2022 – Present

Grew marketing-sourced pipeline from $6.2M to $11.8M a year while holding program spend flat at $1.4M
Launched an account-based program for 150 target accounts that influenced $3.1M in closed deals in its first year
Cut cost per qualified lead by 34% by rebuilding paid search structure and moving budget from display to review sites
Hired and managed a team of 4, introducing a shared lead-scoring model agreed with the sales director

Demand Generation Specialist, Copperleaf Analytics

Boulder, CO | Mar 2019 – Dec 2021

Ran webinar and email programs that generated 2,400 qualified leads a year at $85 each
Rebuilt nurture sequences in HubSpot, lifting lead-to-opportunity conversion from 4% to 7%
Produced 12 customer case studies with product marketing, used in 60% of late-stage deals

Marketing Coordinator, Tallpine Event Services

Denver, CO | Jun 2016 – Feb 2019

Coordinated 20 trade shows a year on a $250,000 budget, tracking leads from booth scan to sale
Grew the email list from 8,000 to 21,000 subscribers in two years through gated content

Education

BA Communication, Front Range State University

Fort Collins, CO | 2012 – 2016

The same CV as plain text (what you'd paste into a job portal)

JORDAN CASTILLO
B2B marketing manager
jordan.castillo@example.com | (555) 014-8836 | Denver, CO | linkedin.com/in/jcastillo-example

SUMMARY
Marketing manager with ten years in B2B SaaS, currently leading a team of four across demand generation, content and lifecycle email. Strongest in paid search, account-based campaigns and building reporting that sales trusts.

EXPERIENCE
Marketing Manager, Summitline Software
Denver, CO | Jan 2022 – Present
- Grew marketing-sourced pipeline from $6.2M to $11.8M a year while holding program spend flat at $1.4M
- Launched an account-based program for 150 target accounts that influenced $3.1M in closed deals in its first year
- Cut cost per qualified lead by 34% by rebuilding paid search structure and moving budget from display to review sites
- Hired and managed a team of 4, introducing a shared lead-scoring model agreed with the sales director

Demand Generation Specialist, Copperleaf Analytics
Boulder, CO | Mar 2019 – Dec 2021
- Ran webinar and email programs that generated 2,400 qualified leads a year at $85 each
- Rebuilt nurture sequences in HubSpot, lifting lead-to-opportunity conversion from 4% to 7%
- Produced 12 customer case studies with product marketing, used in 60% of late-stage deals

Marketing Coordinator, Tallpine Event Services
Denver, CO | Jun 2016 – Feb 2019
- Coordinated 20 trade shows a year on a $250,000 budget, tracking leads from booth scan to sale
- Grew the email list from 8,000 to 21,000 subscribers in two years through gated content

EDUCATION
BA Communication, Front Range State University
Fort Collins, CO | 2012 – 2016

SKILLS
Channels: Paid search, paid social, account-based marketing, lifecycle email, webinars
Tools: HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, Looker Studio
Management: Budget planning, hiring, agency management, sales alignment

CERTIFICATIONS
Google Ads Search Certification, Google, 2024
HubSpot Marketing Hub Software Certification, HubSpot Academy, 2023

Why this works

Marketing résumés are easy to fill with activity: campaigns launched, posts published, events attended. Each bullet here ties the activity to pipeline, cost per lead or revenue, which is what a hiring manager for a B2B role is measured on.
Where Jordan shared credit with sales, the bullet says “sourced” or “influenced” pipeline rather than claiming closed revenue. Precise wording like this survives the follow-up questions at interview.
The sidebar holds short lists (skills, tools, certifications) that would waste a full line each in a single column. The main column keeps the experience in reading order, so the most important content still comes first.
Two-column layouts can confuse older applicant tracking systems. If an application goes through a portal, export the same content as plain text or switch to the Clarity template; keep Sidebar for email and networking.
The summary names the market (B2B SaaS), the team size managed and the channels Jordan is strongest in. It does not say “creative and data-driven”; the numbers already show both.

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Jordan Castillo is a fictional person. Every employer, school, number and contact detail on this CV is invented.